No sooner had its neighbor Qantas released its new safety video than Air New Zealand did the same.

We like the light and childish tone of the video but, behind, the airline tries to convey a more profound and alarmist statement.

According to the airline, the message is that New Zealand’s native birds need help and when you consider that the airline’s generally successful safety videos have generated 180 million views, what better medium to get the message across?

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