Air New Zealand has a long tradition of carefully crafted safety videosthat highlight the culture or specific features of the country.

For example the previous ones were an ode to the biodiversity, before it was rugby…

This time it is the Maori culture which is emphasized.

I always have mixed feelings with this kind of instruction. On the one hand they are very nice, but on the other hand I always wonder if they don’t end up diverting the passenger’s attention from their primary purpose: knowing what to do in case of emergency. By focusing too much on the form, one can forget to retain the substance…