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Loyalty programs

SAS will leave Star Alliance to join Skyteam on September 1, 2024. What impact will this have on loyalty programs and Eurobonus members?

It is finally on September 1 that, following its tie-up with Air France-KLM, SAS will leave Star Alliance to join Skyteam. But if things are clear about membership, they are much less so about loyalty programs and their benefits,...

Loyalty programs: my assessment for 2023 and plans for 2024

In the end, 2023 was a very quiet year in terms of managing my status on the various loyalty programs of which I am a member, but serious questions are being asked about my strategy for 2024. You asked us...

ITA customers can now credit their flights on Flying Blue

Customers flying with ITA and having purchased their ticket from the Italian airline will now be able to credit their flights to Flying Blue. It remains to be seen for how long. ITA and Skyteam: the end of the...

It’s going to hurt: Flying Blue limits XP rollover!

Flying Blue, Air France-KLM's frequent flyer program, will limit the number of XPs a customer can roll over from one year to the next. This is bad news for members seeking Platinum for Life status. The devaluation of frequent...

Is Delta Airlines foreshadowing the future of loyalty programs?

Delta's changes to its loyalty program have prompted many negative reactions, and some fear that this is the harbinger of a general trend. But not all airlines face the same Delta challenges, nor can they afford to go so...

Delta: Keep falling.

With Delta just announcing a raft of very negative changes for its most frequent flyers, one might wonder how this company, long considered the best of the American majors, managed to sink to the bottom of this ranking. Here...

Delta increases SkyMiles qualification criteria, and further restricts lounge access

This week, Delta announced changes that will start from January 1, 2024, impacting the way SkyMiles members earn credits towards their 2025 status. Like every change in frequent flyer programs over the past 15 years, these changes are not positive...

Will loyalty program growth still be a priority for airlines in the future?

Up until now, the race to increase the size of loyalty programs has been the main way for airlines to assert their power in this area, but it may not last. Issuing miles will suffice. In this article, we'll see...

Why is Air France-KLM spinning off its Flying Blue loyalty program?

Air France-KLM is working with the Apollo Global Management fund to inject 1.5 billion euros into a new subsidiary to manage the Flying Blue program. This is a common occurrence in other countries, but it needs to be explained...

Star alliance recognizes its top 1,000 most loyal members. Laughable?

Star Alliance has decided to give its top 1,000 members a little extra recognition. A laudable initiative in spirit, but in reality it's more of a joke than anything else. Recognition for Star Alliance's top 1,000 members It seems that Star...