British Airways has just released a safety video where it successfully revisits British clichés and culture.

There are no 36 ways to do safety briefings that people like or look at: highlighting the airline, the country as a destination or doing humor with guest stars.

For its new instructions British Airways tried to do all three at the same time.

You will find some local celebrities and so local that some of them are not well known elsewhere, elements of British pop culture, airline employees and clichés about the country.

In the end, a very nice result that fits well with the image of the airline and the country with just the right amount of humor and self-mockery… in the English way.

But 5 minutes is still a bit long in my opinion ….

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