Tag: safety instructions

British Airways has just released a safety video where it successfully revisits British clichés and culture. There are no 36 ways to do safety briefings that people like or look at: highlighting the airline, the country as a destination or...

Turbulence, also known as "air pockets", is the dread of air passengers not only because it makes their flight uncomfortable but also, and above all, because it is seen as potentially very dangerous. But what exactly is the situation? In...

Airlines' safety instructions, initially a technical and cold message broadcasted in the aircraft, have become over time a communication and marketing toolfor their brand identity that is widely shared on social networks. This is a "light" matter, but one that...

Malaysia Airlines recently released its new safety video. The theme is obviously Malaysian hospitality. What can I say? It starts well, it's soothing. And then different scenes follow each other with changes of music and atmosphere a bit like a...

Air New Zealand has a long tradition of carefully crafted safety videosthat highlight the culture or specific features of the country. For example the previous ones were an ode to the biodiversity, before it was rugby... This time it is the...

It may seem a far-fetched question, but some people ask themselves: do we have to watch safety instructions and demonstrations on a plane? Or, put another way, can you be punished if you don't? The precedent: a couple deplaned by...

6 years (already?) after its latest campaign, "France is in the Air", and its adaptation in a safety instruction video, Air France unveils the video that will accompany its passengers for the next few years. https://www.youtube.com/watch?v=NhA0aL105Nw Incidentally, Air France has changed...

No sooner had its neighbor Qantas released its new safety video than Air New Zealand did the same. We like the light and childish tone of the video but, behind, the airline tries to convey a more profound and alarmist...

The Australian airline Qantas, which is in the news a lot at the moment because of its project for the longest flight in the world (Project Sunrise), has just published its new safety video on the occasion of its...