Tag: safety instructions
British Airways: “so british” safety instructions
British Airways has just released a safety video where it successfully revisits British clichés and culture.
There are no 36 ways to do safety briefings that people like or look at: highlighting the airline, the country as a destination or...
Turbulences: what causes them and are they dangerous?
Turbulence, also known as "air pockets", is the dread of air passengers not only because it makes their flight uncomfortable but also, and above all, because it is seen as potentially very dangerous.
But what exactly is the situation? In...
Brussels Airlines: very musical safety instructions with Hooverphonic
Airlines' safety instructions, initially a technical and cold message broadcasted in the aircraft, have become over time a communication and marketing toolfor their brand identity that is widely shared on social networks.
This is a "light" matter, but one that...
New Malaysia Airlines safety instructions showcase local hospitality in musical form
Malaysia Airlines recently released its new safety video. The theme is obviously Malaysian hospitality. What can I say?
It starts well, it's soothing. And then different scenes follow each other with changes of music and atmosphere a bit like a...
New Air New Zealand safety guidelines highlight the Maori culture
Air New Zealand has a long tradition of carefully crafted safety videosthat highlight the culture or specific features of the country.
For example the previous ones were an ode to the biodiversity, before it was rugby...
This time it is the...
Is it compulsory to watch the safety instructions when flying?
It may seem a far-fetched question, but some people ask themselves: do we have to watch safety instructions and demonstrations on a plane? Or, put another way, can you be punished if you don't?
The precedent: a couple deplaned by...
New safety instructions for Air France, with French art de vivre as the backdrop.
6 years (already?) after its latest campaign, "France is in the Air", and its adaptation in a safety instruction video, Air France unveils the video that will accompany its passengers for the next few years.
https://www.youtube.com/watch?v=NhA0aL105Nw
Incidentally, Air France has changed...
Air New Zealand: safety instructions to promote biodiversity
No sooner had its neighbor Qantas released its new safety video than Air New Zealand did the same.
We like the light and childish tone of the video but, behind, the airline tries to convey a more profound and alarmist...
Qantas celebrates its centenary with a new safety video
The Australian airline Qantas, which is in the news a lot at the moment because of its project for the longest flight in the world (Project Sunrise), has just published its new safety video on the occasion of its...