Tag: video
Aircalin celebrates its 40th anniversary with a film and a new tagline
Aircalin, the New Caledonian airline, celebrates its 40th anniversary with an international campaign supported by a film and a new signature.
Its new slogan, " New Caledonia, it's in our nature", is a reminder of its engagement with people...
A 747 lifted off the ground by the sheer force of the wind
A Boeing 747 stored for scrapping in the Mojave Desert almost had an unexpected last flight, as the wind practically blew it off the ground.
The recent images of storm Ciaran at Roissy reminded us just how little we...
British Airways: “so british” safety instructions
British Airways has just released a safety video where it successfully revisits British clichés and culture.
There are no 36 ways to do safety briefings that people like or look at: highlighting the airline, the country as a destination or...
Singapore Airlines highlights its uniqueness in new campaign
Singapore Airlines recently released its latest advertising campaign, entitled "World Class". As in the previous one and as is often the case, the airline highlights its staff and the way they embody the airline.
An original thing that can be...
Brussels Airlines: very musical safety instructions with Hooverphonic
Airlines' safety instructions, initially a technical and cold message broadcasted in the aircraft, have become over time a communication and marketing toolfor their brand identity that is widely shared on social networks.
This is a "light" matter, but one that...
New Malaysia Airlines safety instructions showcase local hospitality in musical form
Malaysia Airlines recently released its new safety video. The theme is obviously Malaysian hospitality. What can I say?
It starts well, it's soothing. And then different scenes follow each other with changes of music and atmosphere a bit like a...
New Air New Zealand safety guidelines highlight the Maori culture
Air New Zealand has a long tradition of carefully crafted safety videosthat highlight the culture or specific features of the country.
For example the previous ones were an ode to the biodiversity, before it was rugby...
This time it is the...
Air France emphasizes elegance and the French art of living in its new brand film
It was a week full of news for Air France, which not only presented a new business class cabin but also its new brand film.
Ascent for an upmarket positioning
Supposedly illustrating the airline's upmarket positioning, it evokes an ascent, that...
Morgan Freeman advertises Turkish Airlines
Turkish Airlines has a long tradition of using celebrities in its advertising videos, and the latest one is no exception, featuring the collaboration of Morgan Freeman. It was broadcast on on the occasion of the latest Super Bowl and...