In recent posts we have explained that the operation of loyalty programs most often disadvantaged Europeans, one of the reasons for this is the co-branded credit card system, which we explained to you its functioning, the money it brings to the airlines, and the business model which explains why it works very well in the United States and not at all in France. By the way, you have learned many anecdotes about how the system works.

And since nothing replaces a well-made video, here is a video that is not very complacent but quite accurate on how it all works…at least on the other side of the Atlantic. Here, as we have seen, there are not the same means, not the same market and therefore not the same excesses.

Have fun!

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