As we have already announced, hoteliers and airlines will be making a major effort in 2021 to help their customers retain their loyalty program status.
And it wasn’t long before Marriott launched a significant promotion for its members.
Double points and nights
For stays from February 16 to April 27, each stay will earn double points and qualifying nights.
Promotion conditions :
- The promotion will be valid for stays between February 16 and April 27, 2021, regardless of the booking date.
- Registration for the promotion is due to start in early February, and will be required before your first eligible stay (registration available on the app and website once the promo is launched).
- The promotion will be effective from your first stay
- Only stays of at least one paid night will be taken into account for this promotion.
- There’s no limit to the number of bonus points you can earn
- All the world’s hotels will be taking part
A promotion that will please the existing members who can more easily retain their status but which may also be of interest to non-members or members without status, who will see it as an opportunity, for once, to gain an interesting status in a major program (provided they join for the first mentioned).
But that’s not all!
“Bonus nights” to reward loyal customers
Normally, all customers start their requalification period (January 1 to December 31) with a balance of qualifying nights reset to zero. Well, this year they’re in for a pleasant surprise, as their qualifying nights balance will be credited with half the number of nights required to obtain their current status!
So we can expect that :
- Silver members get five bonus nights
- Gold members 13 nights
- Platinum members 25 nights
- Titanium members 38
- Ambassador members 50 nights.
It is indeed a “loyalty bonus” for former customers unlike Hilton, which divided the thresholds for access to all its statuses by 2, which mathematically amounts to the same thing, except that in Marriott’s case it’s only customers who already have a status who benefit from it.
For the sake of completeness, we should add that it will no longer be necessary to spend $20,000 over the course of the year in addition to sleeping in to obtain the prestigious Ambassador status, but “only” $14,000.
Exemple
As a Titanium member, I’ll have 38 “bonus” nights, so I’ll need 37 instead of 75 to keep my status.
If I can concentrate my trips between February and April during the promotional period, 19 nights over the year will be enough to maintain this status.
But for a “non-status” member, 13 nights during the promotional period will be enough to become gold and 25 platinum. It’s worth a try…
Image : Marriott Toronto by JHVEPhoto via Shutterstock
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