There is nothing new about using safety instructions for advertising. Air New Zealand has been playing with this for years. Others do it or have done it with more or less success, in a more or less remarkable way.

In 2009 Pacific Blue Airways served us an advertisement in the form of false instructions on the background of Macarena and it was rather successful and catchy. Unfortunately it didn’t bring luck to the “Happy Flying” airline which quickly stopped dancing to become the New Zealand counterpart of Virgin Australia.