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Aircalin celebrates its 40th anniversary with a film and a new tagline

Aircalin, the New Caledonian airline, celebrates its 40th anniversary with an international campaign supported by a film and a new signature. Its new slogan, " New Caledonia, it's in our nature", is a reminder of its engagement with people...

Singapore Airlines highlights its uniqueness in new campaign

Singapore Airlines recently released its latest advertising campaign, entitled "World Class". As in the previous one and as is often the case, the airline highlights its staff and the way they embody the airline. An original thing that can be...

Air France emphasizes elegance and the French art of living in its new brand film

It was a week full of news for Air France, which not only presented a new business class cabin but also its new brand film. Ascent for an upmarket positioning Supposedly illustrating the airline's upmarket positioning, it evokes an ascent, that...

Morgan Freeman advertises Turkish Airlines

Turkish Airlines has a long tradition of using celebrities in its advertising videos, and the latest one is no exception, featuring the collaboration of Morgan Freeman. It was broadcast on on the occasion of the latest Super Bowl and...

Another high-pitched Emirates ad

To celebrate the Dubai Expo, the Emirati airline released a proud video entitled "We're at the top of the World". Please refrain if you are prone to vertigo! https://youtu.be/uQHhYRuaEtM As the World Expo drew to a close and Emirates decided to...

Ryanair gets slammed for optimistic vaccine ad

Tomorrow we'll all be vaccinated and free to travel as we please? It's what many would like, and a dream that Ryanair has capitalized on in a recent advertising campaign called "Jab an go! But it wasn't to everyone's...

Air France makes the sky more gloomy than the earth

Air France recently presented its new communication campaign for its Air France Protect program. What is Air France protect? This is the umbrella brand for all the French airline's initiatives to reassure passengers and get them back on board the...

When Pacific Blue advertised with Macarena

There is nothing new about using safety instructions for advertising. Air New Zealand has been playing with this for years. Others do it or have done it with more or less success, in a more or less remarkable way. In...

Vintage: when Air France made the sky the most beautiful place on earth with a band with an unlikely name

Back in 2006, Air France promised to make the sky the most beautiful place on earth with one of its inspiring advertising campaigns. An undeniable "touch", a unique atmosphere...and at the time a bit of overpromise which in the...