W New York Times Square: Spoiled Experience

As part of a business trip in the metropolis of the East Coast of the United States, I propose a review of the W New York Times Square. If its location on the mythical square is an undeniable asset, the service provided is really minimal. A look back at this not-so-premium experience.


As usual, I made this reservation on the SPG website, using my usual corporate code.

The rate obtained is quite competitive, at less than 250 € per night, and this for a reason: Sunday nights are traditionally the cheapest of the week.

A few days before departure, I inform my Concierge of my stay and of my intention to secure the use of the SPG Keyless service.

Two days before,I receive an invitation to use this service and register, which I do promptly.


I arrive by Uber from the New-York JFK airport, after a long trip due to erratic traffic.

W New York - Times Square

Thereception is icy: no doorman at the entrance of the hotel, and a receptionist as friendly as a prison door.

W New York - Times Square

I ask about the SPG Keyless? It never works! says the guard. Pathetic. She asks me what I want to choose as a Platinum benefit? Breakfast, of course.

W New York - Times Square


W New York - Times Square
W New York - Times Square

My room was located on the 56th floor of the hotel, apparently a Cool Corner Room, with, of course, a breathtaking view.

W New York - Times Square
W New York - Times Square
W New York - Times Square

The facilities are pretty basic though, and the size of the room was quite small, especially the bathroom.

W New York - Times Square

Obviously, being on Times Square and inheriting the historic building, the sound insulation is not good.

To finish, a video tour:

Hotel facilities

The hotel has, like all the W’s, a bliss spa. I did not use these services, but took advantage of the gym located on the 10th floor of the property.

W New York - Times Square
W New York - Times Square

It has only 2 treadmills, which is largely insufficient considering the large capacity of the hotel.

W New York - Times Square


The property has two restaurants, Blue Fin and Dos Caminos.

As far as breakfast is concerned, it is the first one who operates. So I introduce myself as a Platinum customer to the hostess, who gives me the ad hoc continental breakfast menu.

However, my waiter tells me that since I don’t have the small card given by the reception, he can’t do anything andI must pay the bill. Apparently, he called the reception desk and it didn’t change anything, unbelievable. Nevertheless, the quality of the breakfast was excellent.

W New York - Times Square

As for lunch, I had it at the second restaurant, Dos Caminos. Very good Mexican food, despite a service a little too informal for my taste. In any case, I was served quickly and was able to charge the bill to the room despite their computer system being inoperative that day.

W New York - Times Square


The departure formalities were carried out without a glitch, but without warmth either.

  • You want your receipt to be printed or e-mailed to you?
  • E-mailed, please.
  • OK, done, Bye.

Pathetic (bis).


So many disappointments for a hotel that has a great asset, its location and its restaurants. For the service, don’t have any expectation.

Olivier Delestre-Levai
Olivier Delestre-Levai
Olivier has been into airline blogging since 2010. First a major contributor to the FlyerTalk forum, he created the FlyerPlan website in July 2012, and writes articles with a major echo among airline specialists. He now co-runs the TravelGuys blog with Bertrand, focusing on travel experience and loyalty programs.

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