What to expect from Joon, the new airline of the Air France-KLM group?

As a result of the Trust Togetherplan, Air France is today launching Joon, a new airline which, unlike IAG’s Level, does not consider itself a low-costairline.

Thus, the group indicates that Joon will be “an offbeat offer whose quality standards remain in line with those of Air France“. Duly noted. So, what can travelers expect, especially the group’s loyal customers? Some answers…

Positioning within the Air-France KLM Group

Unlike Transavia, the group’s leisure airline, Joon is less low-cost and more alternative. This is reflected in its logo:

And yes, we find the famous accent of the new visual identity of Air France. Although this may seem anecdotal, it is a safe bet that the integration with Air France will be much stronger than that of Transavia, even if the situation is starting to change with many Code Shares to come.

What about Joon? A totally different approach. All flights will be sold on Air France flight numbers, initially, with, we hope, many code shares with SkyTeam airlines and a Business classthat uses the major’s codes.

In any case, the airline will have an already substantial fleet:

The A320s and A340s will be transferred from Air France, while the A350s will be bought new and drawn from the Air France-KLM group’s overall order with Airbus.

Benefits for frequent travelers?

Will Flying Blue members be able to earn and spend miles on Joon?

Yes, thanks to the fact that all Joon flights will be operated on Air France flight numbers.

For the lounge access, same thing. In fact, the entire ground course will be exactly the same as for any Air France flight. So customers who are eligible today on Air France flights will be eligible tomorrow on Joon flights.

Finally, thanks to the Air France flight number,non-Flying Blue SkyTeam memberswill enjoy thesame benefits on Joon.

How to stand out from the Gulf airlines?

Air France’s target clientele is a young clientele, both leisure and business, travelling mainly on Gulf airlines.

This clientele is used to a high level of service, so they must not be disappointed in this respect.

  • In its press release, the airline says it wants to maintain the parent company’s level of service. However, there is no indication whether this equivalent level of service will be included in the basic ticket…
  • Wifi will, a priori, be unlimited and freeon board, following the example of Emirates,
  • Some potential innovations have already been unveiled, such as the installation of bunks on board, in containers in the hold, and accessible like the Crew Rest.

Finally, the most important point, Joon will offer direct flights, especially to Asia… What could be more unpleasant than having to cut your restto make a connection in the Middle East…

Conclusion : A tempting promise !

So Joon starts with an interesting potential… Let’s wait until September to see the precise offer of this airline of the Air France – KLM group, but we already know that its model is more like Air Canada Rouge than Norwegian.

Olivier Delestre-Levai
Olivier Delestre-Levai
Olivier has been into airline blogging since 2010. First a major contributor to the FlyerTalk forum, he created the FlyerPlan website in July 2012, and writes articles with a major echo among airline specialists. He now co-runs the TravelGuys blog with Bertrand, focusing on travel experience and loyalty programs.

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