Tag: status
How much will the travel industry pay for giveaways to its loyal customers?
Since the beginning of the COVID crisis, players in the travel sector, led by airlines and hotels, have been multiplying gifts to their most loyal customers. And as soon as 2020 is over, we seem to be heading towards...
Devaluation: why do your loyalty programs always give you less?
Whether we're talking about airlines or hotels, loyalty programs are a good way for industry players to build customer loyalty. But despite this, they continue to reduce the benefits they offer to their members. Paradoxical? Not so much.
Loyalty is...
Lufthansa revamps its Miles&More loyalty program
After many others including Air France-KLM with Flying Blue and United with Mileage Plus recently, Lufthansa has just announced an overhaul of its Mileage&More loyalty program.
The promise (strangely enough already heard elsewhere for the same type of operation...): to...
Delta preserves the status of its clients who change their lives
Who has never been frustrated by losing their status because of a life choice or an "accident of life"? And find yourself one or two years later having to start all over again from scratch and do without the...
How to get a premium status for cheap on a loyalty program?
Getting premium status on a loyalty program and the benefits that go with it is often seen as an impossible quest. And more often than not it is. But there are tricks to achieving status without too much effort.
Upgrades,...
Does loyalty pay better in the airline or hotel business?
The frequent traveler is fond of loyalty programs and the benefits that go with them. Butloyalty has its constraints and sometimes we wonder if the game is worth it. If you ever have to choose between your favorite airline...
How far can you go to build loyalty among business travelers?
Some hotel groups are working hard to attract business travelers from their corporate clients.
For a hotel group, contracts with large businesses whose employees travel a lot are quite juicy. Technically speaking employees will benefit from a discount in the...
Marriott wishes “Bonvoy-age” to its customers. Or not.
The marriage between Marriott and Starwood and the slow merger of loyalty programs is taking place. For the moment without too much breakage but with some points of vigilance.
Reminder of the previous episodes.
Marriott-Starwood a long delivery
2016: Marriott acquires Starwood,...
What is Accorhotels Gold status worth? 90 euros
When it comes to loyalty program status the question that often comes up is "what's it worth?" . A two-sided question:
1°) What is it worth intrinsically in terms of benefits.
2°) How much it costs to achieve it.
A status is...