Tag: loyalty programs
New boarding procedure: Delta sends a strong message
Earlier this week, when talking about airline alliances, it was said that one of their benefits to the customer was the reciprocity of loyalty programs. The implementation of Delta's new boarding procedure shows us that reciprocity does not mean...
The future of airline alliances: partnerships?
An airline with ambition cannot exist outside an alliance. For airlines that are not part of one of the three major global alliances, being accepted is a sign of acceptance that allows them to move on to the next...
Soon guaranteed suite upgrades at Hilton?
When it comes to hotel loyalty programs, the most sought-after benefit for the customer is undoubtedly the upgrade and, if possible, to a suite.
Some programs explicitly state that an upgrade to a suite is possible, others do not. And...
Regent Hotels joins IHG Rewards Club
Intercontinental Hotels Group announced last year that it was taking a majority stake in Regent Hotels. Although Regent hotels previously appeared in search results on the hotelier's website, they were not eligible to earn or use points in the...
A good loyalty program is a matter of culture
When you travel a lot you see the value of loyalty programs. Very interesting programs for the frequent traveler (but not only.... one can achieve status on some programs without too much effort) as long as they are well...
Marriott wishes “Bonvoy-age” to its customers. Or not.
The marriage between Marriott and Starwood and the slow merger of loyalty programs is taking place. For the moment without too much breakage but with some points of vigilance.
Reminder of the previous episodes.
Marriott-Starwood a long delivery
2016: Marriott acquires Starwood,...
Even Emirates cuts back on its loyalty program
At Travelguys, we have long been aware that a loyalty program rarely, if ever, evolves in the interest of the customer, and there are few examples that will make us change our mind.
The latest example is Emirates, which is...
Exclusive: only 2 years after its launch, AccorHotels overhauls its loyalty program
You obviously know what we think of AccorHotels on TravelGuys and its loyalty program.
Although it is built in the traditional way, the program struggles to convince and for good reason: the benefits are not delivered properly in hotels, especially...
Air France and Booking.com: an unattractive partnership for the frequent flyer
Air France and the booking.com website have just announced a new partnership. It will now be possible to book hotels directly from the Air France website or application (which was already possible from the KLM website for some time).
Air...