Tag: loyalty programs
Marriott: The impact of the new program on Starwood members
On August 18, 2018, Marriott's loyalty programs, Marriott Rewards and Starwood's, Starwood Preferred Guest will merge, resulting in the largest new hotel loyalty program in the world. This merger, which has been delayed many times and whose delivery has...
W Doha: superb rooms but shortcomings
After having regretfully left theLe Meridien Dubai, my steps led me to Qatar, more precisely to Doha, to the W. The W might not have been my first choice but I had heard so many good things about it...
Evolution of Flying Blue: Passengers bare their teeth
For some time now, Flying Blue has been working on an overhaul of the Air France-KLM frequent flyer program, with the aim of making it clearer and easier to use. Knowing that we have never - really never- seen...
Exclusive survey: What is the future of Flying Blue?
Loyalty programs are evolving and now offer their customers new ways of operating. For several months now, Flying Blue has been thinking about new ways to bring about its own revolution, inspired in particular by the experiences of American...
Airline loyalty programs for dummies
I've been planning to write a post about airline loyalty programs for a long time. It must be because the vacations are approaching: friends are waking up and have lots of questions about miles and statuses. It has been...