Tag: loyalty programs
Hotels: Is Marriott the ball and chain of Starwood?
With the acquisition of Starwood and the creation of the world's leading hotel group, Marriott had high ambitions. But for the time being, the mechanics seem to be a bit stuck and customers are starting to complain, denting the...
How to choose a good airline or hotel loyalty program?
In the world of travel, loyalty programs are a major tool for airlines and hotels as much as their benefits are highly appreciated by frequent travelers.
However, not all of them are equal, not all of them are delivered in...
Will airlines finally reward loyalty?
Will the airlines finally erase the misunderstanding that exists with their customers and finally reward their loyalty?
We wrote about it some time ago butthe paradox of loyalty programs is that they promote everything but loyalty. And the symptoms of...
How to get a premium status for cheap on a loyalty program?
Getting premium status on a loyalty program and the benefits that go with it is often seen as an impossible quest. And more often than not it is. But there are tricks to achieving status without too much effort.
Upgrades,...
How to be sure to be upgraded on a plane?
Today we are going to talk about one of the most frequently asked questions when it comes to air travel:how to get an upgrade!
Whether we are talking about airplanes or hotels, upgrades are often the benefit most appreciated by...
Does loyalty pay better in the airline or hotel business?
The frequent traveler is fond of loyalty programs and the benefits that go with them. Butloyalty has its constraints and sometimes we wonder if the game is worth it. If you ever have to choose between your favorite airline...
How far can you go to build loyalty among business travelers?
Some hotel groups are working hard to attract business travelers from their corporate clients.
For a hotel group, contracts with large businesses whose employees travel a lot are quite juicy. Technically speaking employees will benefit from a discount in the...
The Accor’s rantings
In mid-February, Accor announced two major changesin its strategy at its Annual Shareholders' Meeting. Two changes that demonstrate the instability of the group.
The first is the new name of the group. The name AccorHotels is less than 5 years...
Meta-booking engines: alliances aim to be the gateway to airlines
From the passenger's point of view, airline alliances are just a vague marketing concept without much operational reality. But some are beginning to take a prominent place in the customer journey. Swan song or revolution of the concept?
The future...