In the end, 2023 was a very quiet year in terms of managing my status on the various loyalty programs of which I am a member, but serious questions are being asked about my strategy for 2024.
You asked us...
The French hotel group Accor plans to generalise the subscription cards already available in certain regions of the world. Its goal: to gain market share while offering attractive rates to its customers.
Accor surfs the subscription card business
The subscription...
A few days ago, Qatar Airways and Accor announced an important partnership between their two loyalty programs.
If it is a question of concretizing the ambitions of the two businesses within the sports club that they sponsor, namely PSG, it...
With Emblems Collection, Accor adds a new brand to its already extensive portfolio to fill a gap in the market. But that's not without raising a few questions.
Emblems Collection: a new luxury brand for Accor
Last week Accor announced the...
Like the rest of the travel industry, the hotel industry has paid a heavy price for the pandemic, and has had to implement severe measures to cope with the economic consequences of the crisis, most often by drastically reducing...
As most of you know, the credit card market in France is still in its infancy, lagging far behind the American market, where credit is part of the culture, and far behind the British, who are still trying to...
A few months ago, Accor introduced a new benefit to its Accor Live Limiteless loyalty program for members of the highest Diamond status.
These are guaranteed suite upgrades, like the Suite Night Awards offered by Starwood and then Marriott in...
Hoteliers and airlines will be working hard in 2021 to help their customers retain their loyalty program status.
After the announcement of a great promotion at Marriott and a great "status match" at Hilton, we couldn't fail to mention Accor...
With the COVID crisis, hotels have seen their customers become extremely scarce and there is no reason to believe that the situation will improve in the near future. Faced with this situation, the major hotel groups have had to...