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Loyalty programs

Paid check-in upgrades: what’s left for loyal Hilton Honors guests?

As of last week Hiltons hotels are proposing Gold and Diamond members of the Hilton Honor program paid upgrades when checking in online. A very bad news for them which confirms the bad turn that Hilton Honors takes. Paid upgrades...

Accor All – Qatar Airways partnership: so unbalanced

A few days ago, Qatar Airways and Accor announced an important partnership between their two loyalty programs. If it is a question of concretizing the ambitions of the two businesses within the sports club that they sponsor, namely PSG, it...

The bad faith of airlines with award tickets

This is a question our readers often ask us: "If I pay for a ticket with my miles, will I earn miles?". A question that many frequent travelers will find ingenuous on the part of neophytes, but you will...

For its 25th anniversary, Star Alliance launches a credit card and includes non-airline members

Star Alliance, the oldest and largest airline alliance, is celebrating its 25th anniversaryand has announced two original initiatives. The first is the inclusion of non-airline members, the second the launch of a credit card. Star Alliance opens to non-airline members Star Alliance...

Flying Blue families: a cool initiative to help parents spend their miles faster

Flying Blue, the loyalty program of Air France and KLM (among others) has just announced a new initiative for families . For once we are not talking about loyalty programs to evoke devaluations , this is excellent news. New Flying...

What is a loyal customer?

If there's one subject that travelers regularly debate, it's loyalty programs. Not profitable enough for some, not showing enough recognition to customers for others, they rarely meet with unanimous approval. This is because professionals and customers don't have the same...

Qatar Airways adopts “Avios”: behind the scenes of a surprising move

Qatar Airways recently announced it was adopting "Avios", the currency of the IAG group loyalty program (British Airways, Iberia etc...) for its own loyalty program. While many sites have welcomed the change and discussed its benefits for customers, we're...

Hospitality: assumed mediocrity, even with the most loyal customers?

Like the rest of the travel industry, the hotel industry has paid a heavy price for the pandemic, and has had to implement severe measures to cope with the economic consequences of the crisis, most often by drastically reducing...

Travel-oriented co-branded cards: an update on the situation in France

As most of you know, the credit card market in France is still in its infancy, lagging far behind the American market, where credit is part of the culture, and far behind the British, who are still trying to...

The dangers of a loyalty program that gives status without flying

Strange as it may seem, there are loyalty programs that allow you to obtain a status without actually being a customer, or at least not a loyal or frequent one. This may be tempting for the customer, but it's...