Air France-KLM and Accor: a timid convergence of loyalty

This morning, Air France-KLM and Accor announced a new strategic partnership between their two loyalty programs, Flying Blue and Le Club Accorhotels. Deciphering this timid rapprochement.

Double dip, but what else?

In the airline industry, the practice of double dipping is quite common. Your flight is cancelled and you are transferred to another airline from another alliance? You earn miles on both airlines, and have done so since the beginning of time.

But more recently, airlines and hotel chains have developed synergies that allow you to earn hotel points when you fly in addition to miles, and miles when you stay in addition to points. Starwood et Delta, Marriott et United… There is no shortage of examples in the last 5 years.

Air France-KLM and Accor have therefore purely and simply copied what the competition is doing… We won’t complain, for once they are benchmarking.

The proposed scale is as follows:

Earning Miles and Points0.5 point / € spent on flights
(in addition to the usual miles awarded)
1 mile / € spent on hotel nights
(in addition to the points usually awarded)
Convert Miles to Points and vice versa4,000 Flying Blue Miles =
1,000 Rewards Points
2,000 Rewards Points [[1]] =
1,000 Flying Blue Miles

If the conversion scale towards Accorhotels Rewards points is rather generous, the opposite is just shameful… Offering 1,000 FB miles for 2,000 Accor Rewards points (which are worth €40) is a real theft.

No reciprocal benefits

What’s crazy is that Accor or AFKL didn’t go to the extreme of what their competitors are doing.

Take the example of Emirates and Marriott, who have such a partnership.

Obviously, they have the double dip, but they also have the following features:

Members of the highest tiers at Marriott have certain benefits on Emirates
Members of the highest tiers at Emirates have certain benefits at Marriott

This changes everything!

Bottom line

A positive but very timid evolution at Air France KLM… Espérons que le tir soit rectifié vite !

Olivier Delestre-Levai
Olivier Delestre-Levai
Olivier has been into airline blogging since 2010. First a major contributor to the FlyerTalk forum, he created the FlyerPlan website in July 2012, and writes articles with a major echo among airline specialists. He now co-runs the TravelGuys blog with Bertrand, focusing on travel experience and loyalty programs.

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