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Loyalty programs: my assessment for 2023 and plans for 2024

In the end, 2023 was a very quiet year in terms of managing my status on the various loyalty programs of which I am a member, but serious questions are being asked about my strategy for 2024. You asked us...

Air France-KLM’s astonishing return to health

Air France-KLM's latest investor day was a real surprise. Of course, it was clear that the Franco-Dutch group was doing better than in the past, but apart from insiders and a few very astute observers, it's unlikely that the...

ITA customers can now credit their flights on Flying Blue

Customers flying with ITA and having purchased their ticket from the Italian airline will now be able to credit their flights to Flying Blue. It remains to be seen for how long. ITA and Skyteam: the end of the...

It’s going to hurt: Flying Blue limits XP rollover!

Flying Blue, Air France-KLM's frequent flyer program, will limit the number of XPs a customer can roll over from one year to the next. This is bad news for members seeking Platinum for Life status. The devaluation of frequent...

Air France-KLM to acquire stake in SAS Scandinavian Airlines

It's the surprise announcement of the week: Air France-KLM is about to take a 19.9% stake in SAS with a view to an industrial and commercial partnership. An announcement that naturally raises many questions about the outcome of this...

Will loyalty program growth still be a priority for airlines in the future?

Up until now, the race to increase the size of loyalty programs has been the main way for airlines to assert their power in this area, but it may not last. Issuing miles will suffice. In this article, we'll see...

Why is Air France-KLM spinning off its Flying Blue loyalty program?

Air France-KLM is working with the Apollo Global Management fund to inject 1.5 billion euros into a new subsidiary to manage the Flying Blue program. This is a common occurrence in other countries, but it needs to be explained...

Use your Flying Blue miles to pay at e-merchants

Flying Blue, the Air France-KLM frequent flyer program, is introducing a new means of payment, allowing customers to choose to pay in miles at certain e-merchants. The explosion of non-airline awards Using miles to buy anything from an airline or its...

Flying Blue offers to earn miles with…Amazon.

Flying Blue members in France, the Netherlands and Sweden can now earn points for shopping on Amazon. An increasingly lifestyle-oriented loyalty program Amazon thus joins the ever-growing number of "non-airline partners" in the Air France and KLM loyalty program. A...