This week, Delta announced changes that will start from January 1, 2024, impacting the way SkyMiles members earn credits towards their 2025 status.
Like every change in frequent flyer programs over the past 15 years, these changes are not positive...
Paradoxically, airline loyalty programs played a key role in their survival at a time when almost nobody could fly. The reason? It's a business so big that its estimated value is greater than that of the airlines that set...
Airline loyalty programs offer very attractive benefits to their best members, but this comes at a price: every year the customer has to "requalify".
For some it's easy, for others it can be a source of anguish: all it...
Who has never been frustrated by losing their status because of a life choice or an "accident of life"? And find yourself one or two years later having to start all over again from scratch and do without the...