People don't buy products anymore, they buy experiences. Marketing and digital gurus have been harping on about this for ages, and we broadly subscribe to this point of view. But does this mean that focusing on experiences will boost...
ANA continues the tradition of branding its aircraft based on commercial partnerships and will soon fly an aircraft in Pikachu livery.
Asia has been slower than the rest of the world to revive its travel industry and air travel, but...
It won't be a surprise for anyone, this year people will travel much less. For many there will be the regret of having missed their vacations but for others there will be the realization of a nightmare: losing one's...
After Google Flights which we particularly appreciate to prepare our flights, Google has just launched its equivalent for hotels: Google Hotel Search.
Logically, this release raises two questions: how does it work (and what is the value for the customer)...
The cycles follow each other and are similar. Air Inter, Air Inter Europe, Air France Europe then Air France.
Now, Air France, KLM, Transavia Holland, Transavia France, HOP!, Joon and soon another brand for a future Long-haul Low Cost?
Rationalization of...
With customers becoming increasingly well-informed, having multiple sources of information and being very demanding about their online experience, hoteliers are still struggling to provide the right response. Amadeus surveyed 140 industry experts to identify the major trends in hospitality...
As every quarter, Air France organized last Thursday evening its #Digidays where the best of the travel blogosphere was invited to talk about data in air transport. In the end, there is little to remember: yes, there is data,...