TagsMarketing

Tag: marketing

Can good experience marketing make a destination successful?

People don't buy products anymore, they buy experiences. Marketing and digital gurus have been harping on about this for ages, and we broadly subscribe to this point of view. But does this mean that focusing on experiences will boost...

Soon an ANA aircraft in Pikachu livery

ANA continues the tradition of branding its aircraft based on commercial partnerships and will soon fly an aircraft in Pikachu livery. Asia has been slower than the rest of the world to revive its travel industry and air travel, but...

Loyalty programs: the loss of customer status, an industrial risk for the travel industry

It won't be a surprise for anyone, this year people will travel much less. For many there will be the regret of having missed their vacations but for others there will be the realization of a nightmare: losing one's...

Google launches Google Hotel Search and will hurt online travel agencies

After Google Flights which we particularly appreciate to prepare our flights, Google has just launched its equivalent for hotels: Google Hotel Search. Logically, this release raises two questions: how does it work (and what is the value for the customer)...

Air France is marketing, but it is also an airline

The cycles follow each other and are similar. Air Inter, Air Inter Europe, Air France Europe then Air France. Now, Air France, KLM, Transavia Holland, Transavia France, HOP!, Joon and soon another brand for a future Long-haul Low Cost? Rationalization of...

How will hospitality distribution reinvent itself for the customer experience according to Amadeus?

With customers becoming increasingly well-informed, having multiple sources of information and being very demanding about their online experience, hoteliers are still struggling to provide the right response. Amadeus surveyed 140 industry experts to identify the major trends in hospitality...

Leveraging customer data, the new challenge for air transport

As every quarter, Air France organized last Thursday evening its #Digidays where the best of the travel blogosphere was invited to talk about data in air transport. In the end, there is little to remember: yes, there is data,...