TagsTravel experience

Tag: travel experience

Can good experience marketing make a destination successful?

People don't buy products anymore, they buy experiences. Marketing and digital gurus have been harping on about this for ages, and we broadly subscribe to this point of view. But does this mean that focusing on experiences will boost...

Customer experience: is the hotel industry heading for disaster?

Customers seem to be less and less satisfied with chain hotels, a problem that's nothing new, but one that's unlikely to improve, since its cause lies in the relationship between hoteliers and chains...and in the latter's lack of courage. Customers...

Lufthansa and SITA improve delayed baggage handling

Lufthansa is working with SITA on a system to facilitate the re-routing of delayed baggage, improve the experience of customers who are faced with it and save the airlines money. Lost or delayed luggage is an air passenger's worst fear....

ChatGPT: your new travel agency?

Unless you've spent the last few weeks on the moon, you've probably heard of ChatGPT, the artificial intelligence that's been making headlines. We could not help but wonder what impact it might have on travel and, in this case,...

The travel industry overestimates the impact of digital on the customer experience

Like all business sectors, the travel industry is investing massively in digital to improve the sacrosanct customer experience and when I read the discourse of many solution providers, digital would be the answer to almost all the problems of...

CDG Express: the end?

Long-awaited and often postponed, the Roissy Express, which was to provide a direct link between Roissy airport and the capital, finally seemed to be on track, even if it was going to arrive too late for the 2024 Olympics. This...

#DEGRAD19 2nd edition: Which airlines make you travel in the best conditions this summer?

A month ago we introduced #DEGRAD19, the ranking of airlines based on how they maintained or degraded their service quality and customer experience due to COVID-19. After a month things have of course evolved and we are happy to share...

Video: which airlines will treat you worst after COVID? #DEGRAD19

Everyone is wondering how much the passenger experience will be degraded in the air tomorrow. We have analysed the level of service offered by different airlines to derive a ranking according to the degradation of the passenger experience they...

TravelGuys releases #DEGRAD19, the barometer of the deteriorating in-flight experience

Today we introduce the #DEGRAD19 barometer. For an indefinite period of time, which we hope will be as short as possible, the conditions of air travel will be greatly degraded, as we have mentioned in various videos with special...