Tag: strategy
Air India unveils a new cabin and asserts its ambitions
Air India has just unveiled the new cabin that will equip its Boeings 777s. A fine move upmarket, which only confirms the ambitions recently expressed by the Indian airline.
Air India made a big splash at the 2023 Paris Air...
Turkish Airlines: an overwhelming ambition!
Slowly but surely Turkish Airlines is establishing itself as a major player in the global aviation landscape with a fleet that is expected to double in the next 10 years. But is this ambition realistic?
It's funny, but when...
Air France-KLM (finally) heals its ills
It's been a little over a year since Ben Smith took the helm of Air France-KLM, and after having taken the temperature of the field and placed his pawns (not without having unblocked a few situations and signed major...
Why the premiumization of the Major airlines is inevitable
If airline news is usually rich at the beginning of each year, this year marks the transition of many European loyalty programs toRevenue Based, following in the footsteps of the Americans a few years ago and those of hotel...
SNCF: The loyalty program at the heart of the new strategy
An e-mail can sometimes seem insignificant: however, this time, it is not. The SNCF has just put the Voyageur card back at the heart of its strategy, counting on the many loyal customers.
From the Grand Voyageur card to the...