Tag: OTA
Google launches Google Hotel Search and will hurt online travel agencies
After Google Flights which we particularly appreciate to prepare our flights, Google has just launched its equivalent for hotels: Google Hotel Search.
Logically, this release raises two questions: how does it work (and what is the value for the customer)...
Will hotels and airlines take revenge on online travel agencies?
The online travel agencies, after having put the whole sector at their feet, are facing the rebellion of major players in the hotel and airline industry.
If at one time the term "uberization" was fashionable, we must not forget that...
Meta-booking engines: alliances aim to be the gateway to airlines
From the passenger's point of view, airline alliances are just a vague marketing concept without much operational reality. But some are beginning to take a prominent place in the customer journey. Swan song or revolution of the concept?
The future...
Is Egencia faking its rankings?
Egencia, Expedia's online travel agency (OTA) dedicated to businesses, has just published its ranking of the favorite hotels for business travelers.
Hotel rankings are like airline rankings: the important thing about a ranking is not so much its result as...