While the last repositioning of the Ibis brand was only in 2017, now AccorHotels is announcing a major overhaul of the Ibis brand and its positioning.
Ibis: future lifestyle brand?
Two ideas prevail in this major cleanup: to put an end...
For many people the language barrier remains a real problem when traveling and we are sometimes surprised by the difficulties of understanding even between two people expressing themselves in a supposedly shared language like English.
These difficulties can be found...
Egencia, Expedia's online travel agency (OTA) dedicated to businesses, has just published its ranking of the favorite hotels for business travelers.
Hotel rankings are like airline rankings: the important thing about a ranking is not so much its result as...
When you travel a lot you see the value of loyalty programs. Very interesting programs for the frequent traveler (but not only.... one can achieve status on some programs without too much effort) as long as they are well...
The marriage between Marriott and Starwood and the slow merger of loyalty programs is taking place. For the moment without too much breakage but with some points of vigilance.
Reminder of the previous episodes.
Marriott-Starwood a long delivery
2016: Marriott acquires Starwood,...
The major hotel groups are seeking to diversify and not all are moving in the same direction or with the same success.
Lately, many companies have started renting out their apartments on a seasonal basis in order to position themselves...
As part of a mini-weekend between TravelGuys in Brussels, I chose to stay at the Marriott Brussels Grand'Place, taking advantage of the merger between Marriott and Starwood that will take effect on August 1, to enjoy my usual benefits....
As part of a relaxing weekend in the English capital, I stayed at the Marriott London Marble Arch. The equation was pretty simple: with a late booking, all of the Starwood hotels in central London were already at a...
On August 18, 2018, Marriott's loyalty programs, Marriott Rewards and Starwood's, Starwood Preferred Guest will merge, resulting in the largest new hotel loyalty program in the world. This merger, which has been delayed many times and whose delivery has...