The 2022 World Cup kicked off on Sunday. Due to an unusual schedule, the participating teams arrived on site much later than usual and without much time to prepare. However, it was necessary to organize the trip there and...
Airlines' safety instructions, initially a technical and cold message broadcasted in the aircraft, have become over time a communication and marketing toolfor their brand identity that is widely shared on social networks.
This is a "light" matter, but one that...
While Air France-KLM has quickly concluded a financial support plan from the French government and the same is expected from the Dutch government in the near future, things seem to be dragging on at Lufthansa, whose discussions with the...
After many others including Air France-KLM with Flying Blue and United with Mileage Plus recently, Lufthansa has just announced an overhaul of its Mileage&More loyalty program.
The promise (strangely enough already heard elsewhere for the same type of operation...): to...
While there was talk of Lufthansa's renewed interest in Alitalia and IAG's takeover of Air Europa, there were other significant announcements last week that speak volumes about how they see the future and their capabilities to meet it.
Air France...
Contrary to what was planned, Brussels Airlines will not disappear to be integrated into Eurowings. This about-face by Lufthansa Group says a lot about the future of long-haul low-cost carriers, at least for those of the legacy airlines.
Something intrigued...
On Wednesday, June 12, 2019, Bertrand and I were invited by Brussels Airlines and Lufthansa Group, in the residence of the Belgian Ambassador, to discover the brand new product that will be deployed in all the airline's long-haul cabins...