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Tag: Brussels Airlines

World Cup 2022 in Qatar: which airlines did the national teams fly to get there and with which special liveries?

The 2022 World Cup kicked off on Sunday. Due to an unusual schedule, the participating teams arrived on site much later than usual and without much time to prepare. However, it was necessary to organize the trip there and...

Brussels Airlines: very musical safety instructions with Hooverphonic

Airlines' safety instructions, initially a technical and cold message broadcasted in the aircraft, have become over time a communication and marketing toolfor their brand identity that is widely shared on social networks. This is a "light" matter, but one that...

Why talks between Lufthansa and the German government are dragging on

While Air France-KLM has quickly concluded a financial support plan from the French government and the same is expected from the Dutch government in the near future, things seem to be dragging on at Lufthansa, whose discussions with the...

Lufthansa revamps its Miles&More loyalty program

After many others including Air France-KLM with Flying Blue and United with Mileage Plus recently, Lufthansa has just announced an overhaul of its Mileage&More loyalty program. The promise (strangely enough already heard elsewhere for the same type of operation...): to...

Lufthansa Group : margins first !

While there was talk of Lufthansa's renewed interest in Alitalia and IAG's takeover of Air Europa, there were other significant announcements last week that speak volumes about how they see the future and their capabilities to meet it. Air France...

Brussels Airlines will not disappear…and long-haul low-costs are struggling

Contrary to what was planned, Brussels Airlines will not disappear to be integrated into Eurowings. This about-face by Lufthansa Group says a lot about the future of long-haul low-cost carriers, at least for those of the legacy airlines. Something intrigued...

The surprising upmarket move of Brussels Airlines

On Wednesday, June 12, 2019, Bertrand and I were invited by Brussels Airlines and Lufthansa Group, in the residence of the Belgian Ambassador, to discover the brand new product that will be deployed in all the airline's long-haul cabins...