A member of the IHG group, Crowne Plaza has just filed a patent for a new room concept that the chain is currently rolling out: the Worklife room.
It is a room adapted to the specific needs of the business traveler:
If it makes traveling for business easier, you’ll find it at Crowne Plaza. #BizTravel #CrownePlaza pic.twitter.com/PPaMWJw1zb
— Crowne Plaza Hotels (@CrownePlaza) March 7, 2017
The main features of the Worklife room are:
– Angled beds supposedly more accessible than if stuck to the wall and which allow to free more space for the living areas of the room. Smart.
–A work area and a sofa area. Normally classic in this type of hotel but by experience these spaces are sometimes still too confined while on a business trip you spend a large part of your time in the room behind your desk. Hence the innovation on the position of the bed.
– Aprofusion of plugs and USB ports to charge up to 14 devices at the same time. This is a real progress, because even in modern or recently renovated hotels we often find ourselves running after the plugs, plugging in an improbable place in the room or arbitrating to decide which device to charge first.
Surprising that they went so far as to file a patent for this product, but let’s face it, too often the term “business hotel” is used to refer to general services and not to a specific design of the room to suit the needs of this clientele. Worklife is therefore a very targeted product, but one that seems very relevant to the target clientele.
Ironically, many business travelers are “Elite” members of the in-house loyalty program, some of whom risk upgrading to a “superior” room that may be less suited to their needs than the Worklife.
To be tested…
NB: Worklife is currently only deployed in North America.