From the passenger's point of view, airline alliances are just a vague marketing concept without much operational reality. But some are beginning to take a prominent place in the customer journey. Swan song or revolution of the concept?
The future...
An airline with ambition cannot exist outside an alliance. For airlines that are not part of one of the three major global alliances, being accepted is a sign of acceptance that allows them to move on to the next...
Last segment of this trip from Paris to Chicago that will have made me pass the Silver qualification mark at SAS.
https://flic.kr/p/2g5ZM98
Boarding
When I arrived at the boarding gate after my visit to the lounge, priority boarding had already begun and...
As the saying goes, every cloud has a silver lining. Well, it applies perfectly to this flight. Logically, my Air France flight in the first class between Paris and Singapore should have been matched by a return flight in...
I had a mixed impression of my Thai Airways flight from Singapore to Bangkok. Did the return flight change my mind?
Bangkok Suvarnabhumi Airport. Here Thai is playing at home so I expect a different performance than in Singapore, the...
Seen from Europe, Asian airlines are a model of quality and service. They are quickly held up as models and the differences between them and our national airlines are highlighted. I had the opportunity to take a Thai Airways...
In turn, I wanted to test the service quality of Turkish Airlines, namedbest European airline by SkyTrax in 2014.
So I took advantage of a stay in Istanbul to test the services on the ground and in flight.
An excellent ground...
On October 8, Etihad announced the creation of a new alliance , Etihad Airways Partners.
Fruit of its recent equity investments, the Abu Dhabi-based company gives a marketing face to its capital actions.
An alliance bringing together the airlines controlled by...