Tag: experience
Trenitalia best airline in Europe, Eurostar last and off-the-ground proposals to improve things
The European Federation for Transport and Environment, better known as T&E, has just published a ranking of the best rail companies in Europe, which we feel is a welcome first. While some elements of this ranking come as no...
Can good experience marketing make a destination successful?
People don't buy products anymore, they buy experiences. Marketing and digital gurus have been harping on about this for ages, and we broadly subscribe to this point of view. But does this mean that focusing on experiences will boost...
The contribution of digital to the travel experience: the intelligent assistants
What can digital technology do for the travel industry? You will tell me "but digital is already everywhere, the industry has adopted it". On the one hand it is true, but on the other it is questionable.
This is true...
What to expect from the Apple Watch in the airline industry?
We're just a few weeks away from the arrival of the Apple Watch, and it's time to ask whether, and if so how, airlines will embrace Apple's new product in service of their passenger experience.
But before we talk about...
S7 Airlines: the imagination becomes a travel experience
Airlines have understood the potential of digital to transmit an experience to the person behind the screen, to inspire them. If all try, not all succeed with the same success.
In the series "experience delivered", the latest campaign of S7...