TagsBrand

Tag: brand

Customer experience: is the hotel industry heading for disaster?

Customers seem to be less and less satisfied with chain hotels, a problem that's nothing new, but one that's unlikely to improve, since its cause lies in the relationship between hoteliers and chains...and in the latter's lack of courage. Customers...

Aer Lingus takes another turn and gets a new visual identity

25 years after the last refresh,Aer Lingus has chosen today to present a new visual identity, accompanied by a new, rather elegant livery: The pace of deployment of this new livery will be very slow, as the airline plans to...