Air New Zealand has a long tradition of offbeat safety instructions that not only capture the passenger's attention but also contribute to the airline's image, if not in the world, then on the web.
Country of rugby tradition if there...
We are at the beginning of the years 2010 and Air New Zealand, between two campaigns of very successful "safety videos", allowed us to follow the adventures of Rico, its mascot.
Rico was a little animal of a nondescript race,...
At a time when Lufthansa has been deploying its Premium Economy class for a few months and is intensively promoting its product, I wanted to share a thought I have about this type of product.
First of all, what is...