Tag: twitter
End of customer service on Twitter: what impact for passengers?
Air France and KLM, which used Twitter as a customer relations channel, announced almost simultaneously last week that they were putting an end to this practice. Maybe the first of many? It is possible but it is unlikely to...
Social networks in the airline industry: the challenges of the massification of interactions
For the last 5 years or so, airlines have been using social networks to interact with their customers. These interactions have two main purposes: marketing on the one hand, with the push of commercial offers to these connected customers,...