Unless you've spent the last few weeks on the moon, you've probably heard of ChatGPT, the artificial intelligence that's been making headlines. We could not help but wonder what impact it might have on travel and, in this case,...
What can digital technology do for the travel industry? You will tell me "but digital is already everywhere, the industry has adopted it". On the one hand it is true, but on the other it is questionable.
This is true...