Tag: millenials

There isn't an industry that doesn't make eyes at the millenials, this "different" generation that questions everything and refuses the models of the past. But are they really that different? Millenials and travel: we're talking about not-so-young people and big...

A few months ago British Airways surprised its customers by offering them a Gospel choir during the flight. https://www.youtube.com/watch?v=5anyibzrI6k A nice happening and a nice marketing move. Here is the making-off. https://www.youtube.com/watch?v=AVWA1pagqZ4 That the passengers liked it and were pleasantly surprised is one...

While we are less than a week away from finally knowing more about Joon, the new Air France airline announced at the beginning of the summer, it is time to reflect on its somewhat nebulous positioning, which until now...