In the end, 2023 was a very quiet year in terms of managing my status on the various loyalty programs of which I am a member, but serious questions are being asked about my strategy for 2024.
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Paradoxically, airline loyalty programs played a key role in their survival at a time when almost nobody could fly. The reason? It's a business so big that its estimated value is greater than that of the airlines that set...
Airline loyalty programs offer very attractive benefits to their best members, but this comes at a price: every year the customer has to "requalify".
For some it's easy, for others it can be a source of anguish: all it...
Getting premium status on a loyalty program and the benefits that go with it is often seen as an impossible quest. And more often than not it is. But there are tricks to achieving status without too much effort.
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The online travel agencies, after having put the whole sector at their feet, are facing the rebellion of major players in the hotel and airline industry.
If at one time the term "uberization" was fashionable, we must not forget that...