Tag: distribution
Can good experience marketing make a destination successful?
People don't buy products anymore, they buy experiences. Marketing and digital gurus have been harping on about this for ages, and we broadly subscribe to this point of view. But does this mean that focusing on experiences will boost...
While online travel agencies dominate hotel distribution, direct hotel bookings are finally bouncing back.
If online travel agencies dominate the online hotel distribution, hotels have not said their last word.
A D-Edge study on online hotel distribution in Europe shows some interesting things.
Booking dominates hotel distribution
Not surprisingly, the Booking group takes the lion's share.
Between...
Expedia reaches agreement with Marriott but war continues with United
In the battle between freelance travel agencies and hotel and airline giants, Expedia has had a mixed week.
We explained to you here the reasons for the war that the big hotel and airline groups are waging against the OTAs...
How will hospitality distribution reinvent itself for the customer experience according to Amadeus?
With customers becoming increasingly well-informed, having multiple sources of information and being very demanding about their online experience, hoteliers are still struggling to provide the right response. Amadeus surveyed 140 industry experts to identify the major trends in hospitality...