Unless you've spent the last few weeks on the moon, you've probably heard of ChatGPT, the artificial intelligence that's been making headlines. We could not help but wonder what impact it might have on travel and, in this case,...
It is now a common reflex to go to Booking or another online travel agency to book a hotel, make your choice and book thinking that you got the best price. But is this really the case?
Why the...
After the release of Google Hotel Search, Google is taking another step towards taking over hotel booking with the launch of "Book on Google".
If you do a hotel search on Google, you may indeed see a new feature...
If online travel agencies dominate the online hotel distribution, hotels have not said their last word.
A D-Edge study on online hotel distribution in Europe shows some interesting things.
Booking dominates hotel distribution
Not surprisingly, the Booking group takes the lion's share.
Between...
From the passenger's point of view, airline alliances are just a vague marketing concept without much operational reality. But some are beginning to take a prominent place in the customer journey. Swan song or revolution of the concept?
The future...
You may not have seen it coming, but Amazon is now allowing hoteliers to offer their rooms for booking from the famous online retail platform. For some time it has been possible to find hotels by searching on Amazon,...