Customers flying with ITA and having purchased their ticket from the Italian airline will now be able to credit their flights to Flying Blue. It remains to be seen for how long.
ITA and Skyteam: the end of the...
Flying Blue, Air France-KLM's frequent flyer program, will limit the number of XPs a customer can roll over from one year to the next. This is bad news for members seeking Platinum for Life status.
The devaluation of frequent...
Up until now, the race to increase the size of loyalty programs has been the main way for airlines to assert their power in this area, but it may not last. Issuing miles will suffice.
In this article, we'll see...
Air France-KLM is working with the Apollo Global Management fund to inject 1.5 billion euros into a new subsidiary to manage the Flying Blue program. This is a common occurrence in other countries, but it needs to be explained...
People often tend to choose by default the loyalty program of the airline they travel with most often, but this is not always a good idea.
Most travelers don't choose their frequent flyer program: it imposes itself on them. Either...
This is a question our readers often ask us: "If I pay for a ticket with my miles, will I earn miles?". A question that many frequent travelers will find ingenuous on the part of neophytes, but you will...
You are a member of a frequent flyer program (or hotel program for that matter) and you have a credit card that allows you to earn points/miles on this program. On the face of it, you're happy with this...
Whether we're talking about airlines or hotels, loyalty programs are a good way for industry players to build customer loyalty. But despite this, they continue to reduce the benefits they offer to their members. Paradoxical? Not so much.
Loyalty is...
You thought loyalty programs were a burden for airlines (and hoteliers too)? Yes, that's right. But on the other hand it is also for some of them the way to earn a lot of money.
The loyalty program: a debt...