Paradoxically, airline loyalty programs played a key role in their survival at a time when almost nobody could fly. The reason? It's a business so big that its estimated value is greater than that of the airlines that set...
Airline loyalty programs offer very attractive benefits to their best members, but this comes at a price: every year the customer has to "requalify".
For some it's easy, for others it can be a source of anguish: all it...
You thought loyalty programs were a burden for airlines (and hoteliers too)? Yes, that's right. But on the other hand it is also for some of them the way to earn a lot of money.
The loyalty program: a debt...