TagsSoft Landing

Tag: Soft Landing

Loyalty programs: the loss of customer status, an industrial risk for the travel industry

It won't be a surprise for anyone, this year people will travel much less. For many there will be the regret of having missed their vacations but for others there will be the realization of a nightmare: losing one's...

How to choose a good airline or hotel loyalty program?

In the world of travel, loyalty programs are a major tool for airlines and hotels as much as their benefits are highly appreciated by frequent travelers. However, not all of them are equal, not all of them are delivered in...