Tag: loyalty programs
Why is Air France-KLM spinning off its Flying Blue loyalty program?
Air France-KLM is working with the Apollo Global Management fund to inject 1.5 billion euros into a new subsidiary to manage the Flying Blue program. This is a common occurrence in other countries, but it needs to be explained...
What you need to know to choose your airline loyalty program
People often tend to choose by default the loyalty program of the airline they travel with most often, but this is not always a good idea.
Most travelers don't choose their frequent flyer program: it imposes itself on them. Either...
Star alliance recognizes its top 1,000 most loyal members. Laughable?
Star Alliance has decided to give its top 1,000 members a little extra recognition. A laudable initiative in spirit, but in reality it's more of a joke than anything else.
Recognition for Star Alliance's top 1,000 members
It seems that Star...
Use your Flying Blue miles to pay at e-merchants
Flying Blue, the Air France-KLM frequent flyer program, is introducing a new means of payment, allowing customers to choose to pay in miles at certain e-merchants.
The explosion of non-airline awards
Using miles to buy anything from an airline or its...
Flying Blue offers to earn miles with…Amazon.
Flying Blue members in France, the Netherlands and Sweden can now earn points for shopping on Amazon.
An increasingly lifestyle-oriented loyalty program
Amazon thus joins the ever-growing number of "non-airline partners" in the Air France and KLM loyalty program. A...
Customer experience: is the hotel industry heading for disaster?
Customers seem to be less and less satisfied with chain hotels, a problem that's nothing new, but one that's unlikely to improve, since its cause lies in the relationship between hoteliers and chains...and in the latter's lack of courage.
Customers...
Codeshare, alliances, joint ventures…how do airlines work together?
"Alone we go faster, together we go further": airlines have taken this African proverb and are constantly finding new ways to work better together to maximize operations and profits for each. A subject that seems technical and to which...
Flying Blue still issues physical cards…for lifetime statuses
Even though Flying Blue no longer sends physical cards to its customers, two exceptions remain: for lifetime members and Ultimate members.
It has been a year since Air France and KLM's loyalty program, like other competing programs, stopped sending physical...
Sell your miles? A very bad idea!
Many sites offer to redeem miles and points from your loyalty programs for cash. If the operation can be tempting at first sight, it can especially bring you problems.
Miles and points are, as is often said, the currency...