As part of a family visit to Normandy, I stayed at the ibis Styles Caen Gare hotel, a property located in the new Rives de l'Orne district and, as its name suggests, near the SNCF train station.
The hotel is...
While the last repositioning of the Ibis brand was only in 2017, now AccorHotels is announcing a major overhaul of the Ibis brand and its positioning.
Ibis: future lifestyle brand?
Two ideas prevail in this major cleanup: to put an end...
When it comes to loyalty program status the question that often comes up is "what's it worth?" . A two-sided question:
1°) What is it worth intrinsically in terms of benefits.
2°) How much it costs to achieve it.
A status is...