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Marriott wishes “Bonvoy-age” to its customers. Or not.

The marriage between Marriott and Starwood and the slow merger of loyalty programs is taking place. For the moment without too much breakage but with some points of vigilance. Reminder of the previous episodes. Marriott-Starwood a long delivery 2016: Marriott acquires Starwood,...

Diversification in the hotel industry: Ritz-Carlton chooses cruises

The major hotel groups are seeking to diversify and not all are moving in the same direction or with the same success. Lately, many companies have started renting out their apartments on a seasonal basis in order to position themselves...

Exclusive: only 2 years after its launch, AccorHotels overhauls its loyalty program

You obviously know what we think of AccorHotels on TravelGuys and its loyalty program. Although it is built in the traditional way, the program struggles to convince and for good reason: the benefits are not delivered properly in hotels, especially...

Air France and Booking.com: an unattractive partnership for the frequent flyer

Air France and the booking.com website have just announced a new partnership. It will now be possible to book hotels directly from the Air France website or application (which was already possible from the KLM website for some time). Air...

Smart rooms at Intercontinental Hotels Group (IHG)

Intercontinental Hotels Group wants to reinvent the customer experience by putting artificial intelligence at the heart of its rooms. IHG launches AI Smart Room Developed in partnership with Chinese internet giant Baidu, the "AI Smart Room" aims to revolutionize interactions between...

Crowne Plaza launches Worklife, a room for business travelers.

A member of the IHG group, Crowne Plaza has just filed a patent for a new room concept that the chain is currently rolling out: the Worklife room. It is a room adapted to the specific needs of the business...

Marriott: The impact of the new program on Starwood members

On August 18, 2018, Marriott's loyalty programs, Marriott Rewards and Starwood's, Starwood Preferred Guest will merge, resulting in the largest new hotel loyalty program in the world. This merger, which has been delayed many times and whose delivery has...

How will hospitality distribution reinvent itself for the customer experience according to Amadeus?

With customers becoming increasingly well-informed, having multiple sources of information and being very demanding about their online experience, hoteliers are still struggling to provide the right response. Amadeus surveyed 140 industry experts to identify the major trends in hospitality...

AccorHotels to take a stake in Air France? Industrial disaster in sight

This is the subject that made some noise at the beginning of the week in the travel industry: AccorHotels is said to have its eye on the state's stake in the capital of Air France-KLM. More than a rumor,...

Marriott’s response to AirBnb: Tribute Porfolio Homes

While AirBnb has put a major dent in the hotel industry, resistance from industry players is getting organized. A new example with Tribute Portfolio Homes. Tribute Portolio Homes: from boutique hotel to boutique apartment We knew Tribute Portfolio, the chain created...