The marriage between Marriott and Starwood and the slow merger of loyalty programs is taking place. For the moment without too much breakage but with some points of vigilance.
Reminder of the previous episodes.
Marriott-Starwood a long delivery
2016: Marriott acquires Starwood,...
The major hotel groups are seeking to diversify and not all are moving in the same direction or with the same success.
Lately, many companies have started renting out their apartments on a seasonal basis in order to position themselves...
You obviously know what we think of AccorHotels on TravelGuys and its loyalty program.
Although it is built in the traditional way, the program struggles to convince and for good reason: the benefits are not delivered properly in hotels, especially...
Air France and the booking.com website have just announced a new partnership. It will now be possible to book hotels directly from the Air France website or application (which was already possible from the KLM website for some time).
Air...
Intercontinental Hotels Group wants to reinvent the customer experience by putting artificial intelligence at the heart of its rooms.
IHG launches AI Smart Room
Developed in partnership with Chinese internet giant Baidu, the "AI Smart Room" aims to revolutionize interactions between...
A member of the IHG group, Crowne Plaza has just filed a patent for a new room concept that the chain is currently rolling out: the Worklife room.
It is a room adapted to the specific needs of the business...
On August 18, 2018, Marriott's loyalty programs, Marriott Rewards and Starwood's, Starwood Preferred Guest will merge, resulting in the largest new hotel loyalty program in the world. This merger, which has been delayed many times and whose delivery has...
With customers becoming increasingly well-informed, having multiple sources of information and being very demanding about their online experience, hoteliers are still struggling to provide the right response. Amadeus surveyed 140 industry experts to identify the major trends in hospitality...
This is the subject that made some noise at the beginning of the week in the travel industry: AccorHotels is said to have its eye on the state's stake in the capital of Air France-KLM. More than a rumor,...
While AirBnb has put a major dent in the hotel industry, resistance from industry players is getting organized. A new example with Tribute Portfolio Homes.
Tribute Portolio Homes: from boutique hotel to boutique apartment
We knew Tribute Portfolio, the chain created...